8888 SINCE THE CREATION OF THE BRAND, OUR LOGO HAS BEEN THE ANATOMICAL HEART OF MAN. IT BEST REFLECTS WHAT WE CONSIDER TO BE THE GREATEST VALUE - A HUMAN LIFE FULL OF LOVE.

NOW THE YOUNGEST PEOPLE - CHILDREN - NEED OUR GREATEST SUPPORT AND CARE. THEY ARE MOST VULNERABLE TO THE HORRORS OF WAR. ACCORDING TO OFFICIAL DATA, MORE THAN 700 UKRAINIAN CHILDREN HAVE ALREADY SUFFERED AS A RESULT OF HOSTILITIES ON THE PART OF RUSSIA.

WE CANNOT RECOUP THE PAINFUL LOSSES OF CHILDREN, BUT WE CAN GIVE THEM OUR LOVE. AND IN OUR HEARTS, IT WILL BE ENOUGH FOR EVERYONE. THAT'S WHY WE'RE LAUNCHING OUR FIRST CHARITY PROJECT TO HELP THE LITTLE ONE WHO NEEDS IT THE MOST.

FROLOV HEART IS A LIMITED COLLECTION OF SWEATSHIRTS WITH THEIR OWN SERIAL NUMBER. EACH EMBROIDERED HEART WILL BE UNIQUE BECAUSE IT IS MADE BY OUR MASTERS BY HAND.

ALSO, ALL PROJECT PARTICIPANTS WILL RECEIVE THEIR OWN VIRTUAL HEART ON OUR INTERACTIVE MAP. EVERYONE WHO ORDERS A SWEATSHIRT WILL BE ABLE TO LEAVE THEIR OWN MESSAGE FOR THE CHILDREN.

WE HAVE PREPARED OUR MESSAGE IN THE FORM OF ANIMATION. THE DRAWINGS THAT THE CHILDREN LEFT ON THE WALLS OF BASEMENTS AND BOMB SHELTERS INSPIRED US TO CREATE OUR OWN SHORT CARTOON.

ALONG WITH THE LAUNCH OF THE PROJECT, WE PRESENT IT AS A SYMBOL OF CHILDREN'S VICTORY OVER DARKNESS AND FEAR. THIS IS A BRIGHT FUTURE THAT CHILDREN HAVE DRAWN, WE CAN BUILD WITH YOU.

OUR GOAL IS TO RAISE MORE THAN 1 MILLION HRYVNIAS AND DONATE THEM TO MASHA FUND OF MASHA EFROSININA. AND ALSO TO SUPPORT THE ECONOMY, HAVING PROVIDED WORK OF MASTERS IN EMBROIDERY.