FROLOV is a couture-to-wear brand that combines flawlessness and comfort, intelligence and provocation, social responsibility and serenity. It originates in the heart of Kyiv, where it was founded back in 2015 by Ivan Frolov – a designer and now a creative director of the brand.

«Sometimes people pronounce FROLOV as for love – and there is no mistake. Cause the first thing we create as a brand is a love, and everything we do is with love. That's why the anatomical heart is our logo, and we put it out on each of our pieces», – Ivan Frolov describes.

Freedom and provocation were the brand’s drivers since its first collection. Through clothes, FROLOV explores and communicates messages the brand feels important to raise. It’s about transsexuals’ culture, BDSM ethics and aesthetics, fetishism, LGBTQIA+ movement.

FROLOV is the first Ukrainian brand to become Swarovski® Ingredient Branding partner.

FROLOV looks are worn by Beyoncé, Jennifer Lopez, Dua Lipa, Doja Cat, Rita Ora, Megan Thee Stallion, Lisa (Blackpink), Kylie Minogue, Khloé Kardashian, Sydney Sweeney, Sabrina Carpenter, Madison Beer, Halle Bailey, Gwen Stefani, Nadia Lee Cohen, Ashley Benson and others.

The aesthetics of FROLOV pieces include corsetry, only lux fabrics and detailed embellishments. The elastic mesh helps to create a perfect fit and special crystals do not cling to the fabric. One of the key features of the brand is customizing the clothes for the unique measurements of each client.

FROLOV is for people who love to express themselves in their own unique way, who love to experiment, who empower their sexuality and treat their looks not just as a piece of clothes, but as a powerful statement.