FROLOV is a fashion and accessory brand born in Ukraine and in love.
It specializes in corsetry, embroidery and couture-to-wear designs.
«Intelligent provocation» determines the brand's aesthetics and methods. Creative director Ivan Frolov always dives deeply into research of topics that influence his collections. Sexual services, A fall from Grace, BDSM subculture, First love and Sex discoveries, Fetishism have been among them.
FROLOV has a lingerie aesthetic that includes sheeny luxe fabrics, all-things delicate lace and embellishments (sometimes from head to toe).
Garments created by Ivan Frolov are worn by Rita Ora, Gwen Stefani, Dua Lipa, Monatik, Milla Jovovich, Vera Brezhnev and Masha Efrosinina.