Intelligent provocation and sex are the crosscutting motives of the designer’s creativity. In FROLOV collections brand explores the meanings and boundaries of sexuality and gender relations. Provocative aesthetics of the brand is followed by deep research of tailoring techniques and human anatomy.  Statement accessories, often speculating on sexual characteristics, became the landmark of the brand and complement the theme of every collection, be that BDSM, striptease, or fetishism.

Ivan Frolov showed the premiere collection of his brand FROLOV at Ukrainian Fashion Week in 2013. In addition Ivan holds a teaching position at Kiev National University of Technology and Design since 2015.

FROLOV brand won the Best Fashion Awards 2014 in “Discovery of the Year” nomination, BFA 2016 in “Breakthrough of the Year” nomination, BFA 2015, 2016, 2017, 2018 in “Best Fashion Show Performance” nomination.

FROLOV brand is represented in 15 stores in 10 countries.

"I want people to feel comfortable, liberated and ready for anything in my clothes – whoever wears the design and wherever his day or night will lead".

Ivan Frolov