Ivan Frolov showed the premiere collection of his brand FROLOV at Ukrainian Fashion Week in 2014, at the time studying engineering, design technology and construction at Kiev National University of Technology and Design. Then Vogue Ukraine called him one of the most promising Ukrainian designers and his brand won the Best Fashion Awards 2014 nomination "Breakthrough of the Year".
Intelligent provocation and sex are the cross-cutting motives of the designer’s creativity. In his collections he explores the meanings and boundaries of sexuality and gender relations.
Provocative aesthetics of the brand is followed by deep research of tailoring techniques and human anatomy. FROLOV designs are dened by complex tailoring, delicately built silhouette and large amount of handwork. Statement accessories, often speculating on sexual characteristics, became the landmark of the brand and complement the theme of every collection, be that BDSM, striptease, or fetishism.
The designer values sincerity, power of seduction and authenticity of expression in his work. This is reected in FROLOV logo – a heart, permanently present in his collections as decoration.
"I want people to feel comfortable, liberated and ready for anything in my clothes – whoever wears the design and wherever his day or night will lead"